Business owner? C-Suite executive ? Looking forward to a turnaround? Looking for mentorship, coaching or guidance? With over 29 years of strategic expertise in marketing, business development, and entrepreneurship, I am a results-driven professional dedicated to driving brand growth and sales. As a seasoned Business transformation consultant and mentor, I’ve partnered with over 400 brands, leveraging my insights to formulate effective expansion strategies and boost sales growth. My journey began with Fortune 500 giants like IBM and P&G, honing my skills in brand building and marketing. I’ve spearheaded regional marketing efforts for Burger King across the MENA region, achieving a remarkable 22% increase in profitability.

Entrepreneurship, Business Transformation, Business acumen, and business turnaround are my passions, having founded and led successful ventures in various industries, including tech and hospitality. Notably, I pioneered the concept of Buy One Get One, serving over 1.25 million consumers and attracting investor interest leading to a successful acquisition. Amidst the COVID-19 crisis, I initiated a non-profit endeavor supporting startups and SMEs, reaching over 1000 entities and personally mentoring 60 enterprises. A certified business mentor and consultant, recognized by global organizations like EU-GIMED and EBRD, I’m committed to fostering a collaborative business ecosystem through initiatives like Cairo Business Community.

https://www.facebook.com/groups/691312858473821 My expertise spans from strategic planning and brand development to innovative marketing campaigns, consistently exceeding expectations and delivering tangible results. 📩Let’s connect and explore opportunities to elevate your business to new heights with a well-established business development, business transformation, and business acumen background.