CEO and Founder of Franchisingate Egypt & Dubai
With more than 20 years of extensive experience as a consultant for small and medium enterprises, Mr. Marwan is an expert in International Franchise Development for SMEs, focusing in developing the real infrastructure for a healthy franchise business and growing public relationships.
Having both the technical background of Mechanical Engineering and the business background as an MBA holder in Marketing and Business Administration, he headed the Franchise Sector Support Program at the Social Fund for Development (SFD) with the support of the United Nations Development Programme (UNDP) in Egypt. The program dedicated 40 million American dollars, funded by the African Development Bank, to develop the franchise industry and enhance the franchise culture among Egypt’s SMEs.
Throughout his ongoing professional career, he has focused on forming the methodology of business development, public relations/networking and online marketing for franchisors, franchisees, entrepreneurs, financial institutes, and service providers through workshops, seminars, and direct advisory sessions held in Egypt and UAE at several universities and forums.
On the consultancy level, he has worked with several franchise organizations for developing franchise systems, marketing successful business concepts by applying the latest marketing techniques and forming franchise contracts in UK, USA, and South Africa.
Mr. Marwan has helped numerous brands in Egypt and UAE to expand their businesses and to develop their franchise and distribution network both locally and internationally mainly through e-marketing to achieve successful business match making deals.
Mr. Marwan has dedicated his career to share all his professional accumulated experiences to the beneficiaries believing that economies will never flourish without the shared experiences between economy’s experts.